11/19/2024
Molsheim
World’s first Bugatti home boutique opens in Dubai
The first Bugatti Home boutique in the world has opened its doors at The Dubai Mall Zabeel. Brought to the UAE by long-term partner Luxury Living Group and exclusive retailer The Mattress Store, Bugatti Home presents a curated collection of the brand’s most coveted furniture pieces, inspired by the values of the legendary hyper sports cars and refined by over a century of heritage.
The new space is bright and contemporary, the furniture pieces creating a trendsetting aesthetic reflective of simple elegance, meticulous attention to detail and dedication to perfection. The opening follows the launch of Bugatti Home’s third collection at Salone del Mobile in Milan earlier this year and marks an evolution in both the brand’s design philosophy and retail growth strategy.
A true testimony of the rich legacy of the Bugatti brand, Bugatti Home
reinterprets the values of the hyper sports car brand founded by Ettore Bugatti
in 1909, through three exclusive collections reunited for the first time since
the launch of the very first collection in 2016. The world’s first boutique now
offers the quintessence of the incomparable Bugatti way of living in one place,
a striking display of pure design and craftsmanship.
The 2024 collection embodies timeless refinement, merging natural and
technology-driven materials and transparency with solidity to create unique
contrasts. The finest quality European oak merges with glass, metal and metallic
lacquer; cashmere, wool, silk, and leather add another layer of indulgence.
Signature pieces include the TYPE_3 armchair, a contemporary interpretation of
the warm, inviting charm of the 1970s, seamlessly blending nostalgia with modern
comfort. Accompanying it, the TYPE_3 ottoman adds a sophisticated presence to
the setting. Hand-tufted rugs complete this curated display, paying homage to
Bugatti’s iconic design language and celebrating its commitment to artistry.
Standout icons from previous collections showcased include the limited edition
Cobra Chair in blue and white, a hallmark produced in just 110 exclusive pieces
for Bugatti’s 110th anniversary and the Noire armchair, a tribute to the
legendary La Voiture Noire. The Chiron chaise longue, with its aerodynamic
design and seemingly suspended form, and the Le Mans sofa, distinguished by a
sleek band running along the base of the frame also feature. Lastly, the
imposing Ettore Grand Bureau desk is a re-design of the classic desk, made
possible by the outstanding performance of carbon for the structure.
The opening of the world’s first Bugatti Home boutique marks a new milestone for
the brand as it continues its trajectory of growth, strengthening its
positioning and reaffirming its commitment to offering authentic unrivalled
experiences beyond automobiles.
