1/21/2025
Molsheim
The Tourbillon takes its magic and majesty to Shanghai and Hong Kong
In June 2024, the world witnessed the ushering in of a new era for Bugatti, with the global premiere of the Tourbillon¹. Since the model achieved the most-viewed car launch in history at Bugatti’s spiritual home in Molsheim, the embodiment of the marque’s fresh chapter has captivated enthusiasts around the world – from Qatar, to Singapore and Japan. And now, the exquisite tribute to Bugatti past and present has graced the shining lights and iconic landmarks of Shanghai and Hong Kong – celebrating the striking fusion of a land full of heritage and an incomparable sense of innovation in all of its forms.
Rich in history and technological ingenuity in equal measure, Shanghai and Hong Kong represent a fitting reflection of all that defines the Tourbillon. A masterpiece of timeless design and precision engineering, the pioneering vehicle honors legends of the Bugatti story – from the Type 57 Atlantic and Type 41 Royale, to the Type 35 and Veyron – while carving out a thrilling new direction for the brand, pushing the boundaries of possibility for hyper sports car performance.
And so, the Tourbillon blended beautifully into the dramatically diverse yet
elegant vistas of Shanghai. A city imbued with countless cultural threads
stretching back across centuries, through to the host of modern-day engineering
marvels that define its iconic skyline.
The richness of artistic legacy and ingenuity of contemporary innovation are
interwoven across the vast urban landscape, but remain fittingly symbolized by
two distinctive sides of the city – Puxi and Pudong – straddling the winding
Huangpu River. Nestled within Puxi, lies the bustling cultural melting pot and
international architectural showcase of The Bund – where the Tourbillon stood
proud facing the stunning spectacle of modern skyscrapers in Pudong.
From the other-worldly Oriental Pearl TV Tower, to the imposing Shanghai World
Financial Center, Jin Mao Tower, and Shanghai Tower, the canvas formed a fitting
backdrop for the Tourbillon, reinforcing its purposeful design. Crossing the
river, the rich heritage and avant-gardism that defines Bugatti and the
Tourbillon could appear as one with its sophisticatedly urban surroundings in
the famous Lujiazui financial district – both yielding sights to inspire the
imagination.
Perfectly echoing China’s duality of heritage and modernism, the Tourbillon was
presented before guests at the illustrious, stylishly contemporary Kingsway Apex
showroom in Jing’an. Over a series of exclusive private events, discerning
customers explored the halo of the brand’s new era first-hand – with enthusiasts
and their guests able to revel in the incomparable world and hospitality of the
iconic marque.Moving south through the mainland of China towards the coast, comes its most
cosmopolitan metropolis: Hong Kong. Drawing awe-inspired adulation from
distinguished enthusiasts and media guests in private viewings, the Tourbillon
was presented in Hong Kong for the first time, alongside the exquisite Jacob &
Co. Tourbillon timepiece – a marvel of design that evokes Bugatti’s latest hyper
sports car. A true fusion of the worlds of automotive and horology, embodying
exquisite design integration with its unique V16 engine block automation, and
fashioned from a single piece of transparent sapphire.
And so, the Tourbillon proceeded on a carefully curated tour through a host of
the territory’s treasured sites. Culturally rich landmarks and stunning
architecture, like the graceful Lin Fa Temple – constructed to honor the goddess
Kwun Yam in the mid-1800s, offering peace and serenity to countless visitors
over three centuries – that witness the celebration of dearly held cultural
events and traditions, and the emotional spectacle of the Tai Hang fire dragon
dance in the Mid-Autumn festival punctuated the route.
Moving through the metropolis, the Tourbillon fused beautifully with the
stirring backdrop of Hong Kong’s waterfront, as the influence of heritage
coursing through the hyper sports car’s unmistakable form aptly reflected the
restored 160-year-old Murray House, both looking proudly onto the island’s
serene south coast.
Adored for its fascinating tribute to tradition and modernism, West Kowloon
effuses an irresistible sense of dynamism – an up-and-coming haven enveloped in
an atmosphere of urban art and historical landmarks. An effervescent place set
against Hong Kong’s arrestingly mesmerizing urban skyline, where modern
traditions are forged and new cultural epochs are born, and the elegant yet
striking Tourbillon found itself in its element. It is a future-facing setting
mirrored further across Victoria Harbor, into the newly developed East Coast
Park Precinct – its captivating sunset views poignantly contrasted by the new
dawn signaled by the Tourbillon.
Fuel consumption and emissions
- 1 Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.
