1/16/2025
The Bugatti Home collection debuts in Paris inspired by 115 years of performance and french sophistication
As part of Maison&Objet In The City, the iconic hyper sports car brand brings its new furniture collection to France with an exclusive showcase at the Luxury Living store on the legendary Avenue George V.
For the first time ever, Bugatti Home is presented in Paris. Produced and distributed by Luxury Living Group, and inspired by the values of the iconic Bugatti cars, the collection takes center stage at Maison&Objet In The City from January 16 to 20, 2025 with an exclusive showcase at Avenue George V.
For the first day of the collection’s Parisian debuts, customers are greeted
upon arrival into the three-level exhibition space by the breathtaking presence
of the Bugatti one-of-one, the legendary La Voiture Noire and the most exclusive
car in the world – symbolizing Bugatti’s sophistication like no other. This
iconic masterpiece, celebrated for its unparalleled design and engineering,
embodies Bugatti’s dedication to pushing boundaries and creating timeless pieces
of art. The presence of La Voiture Noire immediately immerses guests in the
Bugatti universe, setting the tone for an experience defined by elegance and
innovation but also a sense of pioneering spirit, a passion for perfection, and
a desire to push boundaries again and again.
The highlight of the showcase, the third Bugatti Home collection is inspired by
the brand’s most remarkable aesthetic elements and continues Bugatti’s legacy of
excellence in craftsmanship. Iconic pieces such as the TYPE_3 sofa, TYPE_1 sofa,
TYPE_5 chair, TYPE_4 table, and TYPE_9 mirror reflect Bugatti’s pursuit of
innovation and artistry. Each piece is a fusion of a meticulous attention to
detail and boldness, inspired by the values of the legendary hyper sports cars –
and the brand’s “beauty and beast” philosophy – and refined by over a century of
heritage.
A true testimony of the rich legacy of the Bugatti brand, Bugatti Home
reinterprets, in its new Parisian venue, the values and vision of its founder,
Ettore Bugatti. As an homage to that, customers will also be able to discover a
rare Bugatti Baby II – a 75% scale replica of the iconic Type 35, Ettore’s
creation and the most successful racing car ever – in collaboration with Hedley
Studios. This collector’s item, with only 500 units worldwide, celebrates the
100th anniversary of the legendary Type 35 and its legacy on the brand, a
centenary later. The presence of this masterpiece underscores Bugatti’s enduring
legacy and its influence across generations.
Immersing the customer into the Bugatti Art de Vivre, the new Parisian showcase
reaffirms the marque’s commitment to offering authentic unrivalled experiences
beyond automobiles with the exhibition of exclusive collaborations such as the
Rembrandt Bugatti “Dancing Elephant” – a tribute to Ettore’s brother, Rembrandt,
original sculpture, crystal masterpiece from Lalique or the sterling silver La
Voiture Noire sculpture from Asprey Studio. Capturing the essence of Bugatti’s
Art de Vivre, these creations offer a comprehensive experience into the luxury
world of the brand.In this refined setting, each detail of the third collection has been carefully
crafted to offer the customer a striking display of pure design and
craftsmanship. The 2024 collection embodies timeless refinement, merging natural
and technology-driven materials and transparency with solidity to create unique
contrasts. The juxtaposition of raw materials, like smooth aluminum and
open-pore oak, highlights the artisanal craftsmanship that is integral to
Bugatti Home’s identity. The narrative is further enriched by the debut of
lighting solutions, such as the TYPE_13 lamp collection, and statement pieces
like the TYPE_6 sideboard and TYPE_10 coffee table.
The Paris showcase not only celebrates Bugatti’s heritage but also marks a new
chapter in its journey. With its Paris debut, Bugatti Home invites guests to
explore a world where automotive performance and luxury design converge. Looking
ahead, this journey will continue with the opening of an ultra-exclusive space
in Milan during the Milano Design Week 2025, a milestone that promises to
further solidify Bugatti Home’s position at the forefront of luxury design and
innovation.
