1/28/2025
Molsheim
Bugatti celebrates the Grand Opening of Bugatti Baku, the largest showroom globally
As the anticipation of the year ahead continues to grow, so the new thrilling chapter in Bugatti’s story blooms further. An entirely reimagined showroom in Munich and exquisite all-new Vienna vitrine showcase the new era of the brand in all its glory, unveiled in 2024 – but another dawn for the marque now rises in the east. With Bugatti’s mesmerizing halo hyper sports car, the Tourbillon¹, having blazed a trail through Shanghai and Hong Kong, it has travelled west to grace the opening of an all-new showroom in Baku, Azerbaijan, for the first time.
Situated near to the coast in the heart of Baku’s prime luxury showcase, Bugatti Baku has now opened its doors – becoming the largest Bugatti showroom in the world. Operated by Nazar Holdings, representing some of the world’s most iconic and prestigious automotive brands in this region, Bugatti Baku is not only a pertinent testament to the grandeur of Bugatti’s new visual identity and creative direction, but a beautifully fitting location for a magnificent evening Grand Opening – a spectacular affair held in the presence of discerning Bugatti enthusiasts, media guests, and Azerbaijani representatives.
A special guest of the celebrations, the Bugatti Tourbillon – making its
glorious debut in Central Asia at the dawn of a new era. And so the Tourbillon
arrived in Baku – the capital of Azerbaijan and a beautiful bridge between
Europe and Asia, defined by a striking blend of modern design achievement and
millennia of history. From the marvelous spectacle of the city’s Crescent Bay
skyscraper complex, to the inimitably designed Maiden Tower standing proud in
the Old City, all that defines the awe-inspiring draw of the Tourbillon could be
admired against a splendid backdrop of architectural style.With the excitement of the city and festive atmosphere flowing through the
landmark Grand Opening, the emotion of the occasion proved to be the perfect
complement to the venue of the grand Gala Dinner: the stunningly beautiful
Heydar Aliyev Center.
As the Tourbillon enchanted the guests, so the marvel of architecture and
engineering designed by the inimitable Zaha Hadid Architects continued the
wonders of the evening. A captivating symbol of the passion for architecture and
luxury real estate in Baku, the Heydar Aliyev Center perfectly mirrors the
philosophy of the first Bugatti Residences by Binghatti in Dubai, presented to
the guests during the Grand Opening. The elegant designs represent a striking
showcase for Bugatti’s quintessential Art de Vivre in and beyond the automotive
world – imbued with the flowing lines, seamless forms, and exquisite
craftsmanship that have been at the core of the brand’s DNA since its inception.
Awaiting the attendees in this jewel of modern architecture, iconic heroes of
Bugatti’s story – proudly representing the rich heritage and inimitable
innovation that has punctuated its history from the beginning to present-day.
Taking pride of place before all guests, lay the Baby Bugatti Centenary Edition
– honoring the legacy laid down by the successful Type 35 – which celebrated its
centenary last year, infused with the excellence of modern Bugatti artisanship.
Flanking this homage to the automotive legend: modern legends of Bugatti’s
incredible W16 era, with the Chiron² and Veyron paying tribute to the
continuation of the brand’s rich streak of innovation.
However, this commitment to excellence flows beyond Bugatti’s automotive
achievements, represented by the exquisite Jacob & Co. Tourbillon watch on
display – reflecting not only the Haute Horlogerie imbued in the new hyper
sports car itself, but also the intricacy of its V16 engine; a fitting champion
of the excellence defining Bugatti Baku and the design of each Bugatti ever
crafted.
Fuel consumption and emissions
- 1 Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.
- 2 Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G
