1/10/2025
Molsheim
Embracing a new era and moving into an exciting year: Bugatti from 2024 to 2025
Throughout its history, a symphony of beauty, elegance, speed, and unparalleled experiences has become synonymous with the world of Bugatti. It is an ethos that has made the brand truly incomparable, and one that has transcended every chapter of its story. In a year of momentous achievement, 2024 saw the marque and enthusiasts around the world celebrate this unique philosophy, and everything that has etched Bugatti into the histories.
In 2024, the 100th anniversary of a true icon was observed: the inimitable Bugatti Type 35. Its exploits as the most successful racing car in history have cemented its status as a legend of the automotive world. With the Type 35 poignantly celebrated in a unique public appearance with its modern-day homage, the extreme Bolide¹ track-only hyper sports car, at the pre-eminent WeatherTech Raceway Laguna Seca, it is revered as a proud champion carrying Bugatti’s values into a new era – continuing to be honored as the first customers receive their Bolide, with one passionate racer already experiencing the ultimate thrill of putting their vehicle through its paces at the famous Circuit of the Americas.
That incomparable vision transcended into the age of the Chiron² – celebrated
and concluded in 2024. Its mesmerizing blend of elegance and power continued
from beginning to its ultimate form: the 500th and final Chiron, vibrant piece
of automotive art, and ode to Bugatti craftsmanship and level of precision,
‘L’Ultime’.
At the core of this creation and each Chiron, lay the beating heart that gave
new life to Bugatti performance since its 2005 rebirth: the legendary W16
engine. Immense power, exquisite technical precision, unbridled emotion – each
came together to set new benchmarks for performance in every Bugatti.
And so in 2024, the swansong of the W16 era came to life: with the start of
production of the first W16 Mistral³ cars. As production of the W16 engine’s
curtain-call began, 2024 bore witness to a fitting celebratory milestone –
Bugatti’s fourth top-speed world record, powering the W16 Mistral World Record
Car to an unprecedented open-top speed of 453.91 km/h. A timeless achievement
that, alongside its W16-powered forebears, ensures Bugatti’s pursuit of
perfection will echo through eternity.
In the true spirit of Bugatti, the aura of timelessness flows into the thrilling
new era that was unleashed in 2024, with the most-seen car launch in history –
as the Bugatti Tourbillon⁴ was breathtakingly revealed in Molsheim, the home of
the brand for 115 years. Powered by an all-new, encapsulating V16 hybrid
powertrain; defined by an aerodynamic form shaped by speed; and crafted with an
interior design that defies the ages – its creation marks another incomparable
masterpiece of engineering to inspire awe ‘Pour L’éternité’.
The Tourbillon is an unmatched creation that has since captured the imaginations
of enthusiasts, touring the globe and the world’s most prestigious gatherings.
From its global public debut at the spectacular Goodwood Festival of Speed, to
arriving for the first time on American soil at Monterey Car Week, and
enchanting attendees while earning the ‘Prix du Public’ at Chantilly Arts &
Elegance Richard Mille in a showcase of Haute Couture, the new Tourbillon era
was spectacularly heralded the world-over.
The ethos of incomparability inspiring the Tourbillon, continued to drive the
brand’s vision in creating new memories for Bugatti customers across the globe,
extending beyond the automotive sphere. Passionate Bugatti owners once again
immersed themselves in the brand’s peerless luxury with experiences no other car
manufacturers offer – in the world’s most remarkable locations – with, and
beyond, their own cars; from the Mediterranean Coast to Saharan dunes of the
Bugatti Grand Tour in Morocco, to the unprecedented parade of Bugatti vehicles
on the Formula 1 Las Vegas Grand Prix circuit, Bugatti customers embarked on
spellbinding experiences blending unparalleled driving locations and exclusive
immersive moments of discovery, to stay with them for life.
Extending luxury beyond the cars and bespoke customer experiences, Bugatti has
taken Bugatti’s incomparable Art de Vivre to a new level in 2024 – enhancing its
luxury-living offering and enabling people to live and breathe the Bugatti
dream. Marking an evolution in Bugatti Brand Lifestyle’s retail growth strategy
and design philosophy, perpetually inspired by the brand’s design ethos ‘Forme
Follows Performance’, Bugatti Home opened its first boutique globally in Dubai,
following the launch of the third furniture collection at Salone del Mobile in
Milan in April 2024 with the new innovative Bugatti Home Collection. This new
Bugatti Home Collection is making its debut in the heart of luxury and French
sophistication, Paris, in January 2025.
But Bugatti’s aesthetic is also deeply rooted in the legacy of its founder,
Ettore Bugatti, who hailed from a family of artists; his father, Carlo Bugatti,
was an architect, and his designs live on through the brand’s creations today –
enabling Bugatti’s exceptional craftsmanship to transcend disciplines and flow
into the world of art. Honoring Ettore’s vision and the brand’s unique story,
the hand-crafted ‘Baby’ Bugatti Type 52 by Pierre-Henri Raphanel, Bugatti’s
first Pilote Officiel – an authentic tribute to the inimitable original Type 52
Ettore built for his son Roland – came into being in 2024.
The past year’s Bugatti Lifestyle partnerships were also richly inspired by the
new Tourbillon. Indeed, exquisite attention to detail – a hallmark of Bugatti’s
design ethos since 1909 – is reflected throughout a host of homages to the new
era; from the beautiful Baby II Tourbillon Edition by Hedley Studios to the
bespoke 15-liter Champagne Carbon bottle, and incredibly intricate Bugatti
Tourbillon Jacob & Co. timepiece, showcased in a unique online experience
delivered by Bugatti’s all-new e-commerce portal.Wiebke Ståhl continued: “Together with our selected partners, and with a strong
focus on our vision to expand Bugatti Residences around the globe, we have
extended our philosophy into an immersive lifestyle offering – allowing our
customers to experience and truly live the Bugatti dream. The first expression
of this ethos, Bugatti Residences, has allowed us to establish a strong presence
in a market where luxury and exclusivity competes in abundance. More recently,
to further solidify our presence in this significant market, we have introduced
our first Bugatti Home boutique, which represents the first of many boutiques
that we intend to launch globally. This initiative, together with our branded
residential offering, will represent our main pillar for Bugatti Brand Lifestyle
in 2025 and beyond.”
Since its launch, the Tourbillon has been showcased all over the world. From
Europe to the Middle East and Asia, its elegance has graced a host of different
cultures and landscapes, representing the crown jewel of existing or new
showrooms – like the magnificent new space in Vienna, Austria, the revamped
boutique in Munich, or the incredibly prosperous Bugatti London.
The excellence on show with the Tourbillon is a philosophy mirrored in the
supreme quality of Bugatti’s customer service, as the marque’s pursuit of
perfection remains relentless. Intensive training programs for Bugatti’s highly
skilled teams continue to further their knowledge of the marque and forge new
relationships the world-over – its teams’ efforts recognized with the Bugatti
Award of Excellence in Sales and Aftersales. With sales teams pushing the
boundaries of unique expression with Bugatti Sur Mesure, aftersales experts
continue to take further measures to honor the past, while preparing for the
future – championing their ‘Power is in the Small Details’ philosophy. With the
marque celebrating 20 years of the hyper sports car that broke records, started
the age of the magnificent W16 engine, and created a completely new automotive
segment – the Veyron – and more Chiron² vehicles gracing the roads, the spirit
of engineering excellence lives on in the new Tourbillon era.So the font of all Bugatti innovation, its home in Molsheim, is being prepared
for the marque’s thrilling new chapter – as more skilled professionals join the
business, an all-new office facility has opened its doors, and plans to expand
the state-of-the-art Atelier take shape.
With the expansion into a new era in 2025, comes adaptation – as highly
specialized production processes from the Chiron era have undergone intricate
remodeling to realize the Bolide and W16 Mistral. Surging into the new year,
Bolide production continues to gain pace, while deliveries of the vehicle are
also joined by those of the first W16 Mistral masterpieces this year, united
with their owners in the open world.
And the fruits of the evolution will continue to bear. As the intensive
development of the Tourbillon and hybridization continues, so does the growth of
new customization and personalization offerings with the awe-inspiring Sur
Mesure program. The marque now proudly strides forward in taking bespoke design
of the W16 Mistral, the exquisite Haute Couture-inspired materials and host of
configurations for the Tourbillon, and the incomparable, all-encompassing
Bugatti customer experience to even greater heights.
In redefining the luxury automotive experience, the marque is set to bring even
greater opportunities for customers to enjoy their Bugatti with unforgettable
moments – from incomparable racetrack days planned for the Bolide owners, to
peerlessly luxurious and relationship-forging Grand Tour journeys through the
world’s most stunning vistas. With Bugatti customers immersing themselves in the
thrill of touring the world with their own vehicle, so the tour of the
Tourbillon will continue – creating moments of wonderment at existing and
upcoming showrooms around the world, and inspiring awe in the new era of
Bugatti.
Fuel consumption and emissions
1. Bolide: Not subject to Directive 1999/94/EC, as it is a racing vehicle not intended for use on public roads.
2 .Chiron: WLTP fuel consumption, l/100 km: low phase 44.56 / medium phase 24.80 / high phase 21.29 / extra high phase 21.57 / combined 25.19; CO2 emissions combined, g/km: 571.64; efficiency class: G
3. W16 Mistral: This model is not subject to Directive 1999/94/EC, as type approval has not yet been granted.
4. Tourbillon: This model is currently not subject to directive 1999/94/EC, as type approval has not yet been granted.
