10/4/2024
Art, form, technique: revealing the untold stories from 115 years of incomparable Bugatti history
The National Automuseum The Loh Collection is hosting an exclusive seminar on the world and history of the Bugatti brand. Previously unknown archive material and imagery will be showcased, exploring the evolution of the brand over time.
On the 8th and 9th November 2024, a panel of experts, including former Bugatti Director of Design Achim Anscheidt, will delve into their experiences and knowledge of Bugatti’s historical development and quintessentially authentic design evolution.
Together, these experts will explore a diverse array of Bugatti topics, such as
the impact of Ettore Bugatti’s famous mantra, “If it is comparable, it is no
longer Bugatti”, both historically and in the modern era. The panel will discuss
insights into the history of the Bugatti family, including the work of its
artistic members, the future impact of AI on car design and how it can integrate
with Bugatti’s traditional engineering values, and the story of Bugatti’s
120-year journey.
The seminar will draw upon contemporary photos, original correspondence and
authentic design drawings to bring the spirit of the legendary factory in
Molsheim to life. Charting the tragic background to the brand’s tribulations
after the Second World War, the significance of the Schlumpf brothers and their
Bugatti collection and the brand’s rebirth under Romano Artioli in
Campogalliano, right up to the construction of the impressive W16 engine and the
beginning of the modern Bugatti era under Ferdinand Karl Piëch.
With previously unpublished drawings and photos of design models from 2004-2023,
Achim Anscheidt will recall the efforts to develop a second model series to
complement – or succeed – the Veyron and retrace the path from over a dozen
model designs to the final design of the Bugatti Chiron. Anscheidt will also
offer a glimpse into the design of the recently revealed Tourbillon.
Among the guests registered for the two-day seminar is Mate Rimac, CEO of
Bugatti Rimac.Interested parties can register for strictly limited admission at Exclusive
Bugatti seminar | National Automuseum
[https://www.nationalesautomuseum.de/en/events/bugatti-seminar].
